业务 Administration concentration in 市场营销

• Unique local 和 regional internship opportunities
• Our professors are real world practitioners turned educators
• H和s-on learning through case studies with real companies
• Build your resume 和 experience through local service learning projects

实践万博下载ios

Many marketing courses include opportunities for you to 应用 skills on projects for local businesses, 非营利组织和校园办公室.  最近，我们的学生努力:

• Create an integrated marketing communications plan for a small local yoga studio 和 a dog training service
• Conduct focus groups 和 administer a questionnaire to gather data for the Center for 职业发展 on how students perceive 和 use their services

实习

Do you want to graduate with a resume filled with work experience?  At Converse, you will have the opportunity for internships at local 和 regional companies.

Students have completed internships at Stunning & Brilliant Events, Enterprise Rent a Car, Wendy’s 和 a variety of other companies.

As a 市场营销 student you will assess consumer behavior, learn about the distribution of goods 和 services, underst和 how to conduct market research 和 learn to develop 和 analyze marketing, 广告, 销售, 品牌和传播计划. 当你毕业时, you will be able to define target markets 和 underst和 purchase decision processes 和 the influences upon them. You will be familiar with the marketing research process, 包括研究设计, 数据收集和分析. 最后, you will feel comfortable analyzing 和 developing marketing, 品牌和传播计划. All these skills will allow you to seamlessly transition to a variety of jobs in the business world.

样本的课程

• 消费者的行为
• 国际营销
• 平面设计
• 艺术管理
• 整合营销传播

市场营销 Concentration, 业务 Administration Major

The 业务 Administration major is designed to provide you with a broad underst和ing of the way businesses operate. Converse’s 业务 Administration BA with a concentration in 市场营销 will help you gain a thorough underst和ing of how to manage people, strategy  和 day-to-day operations as well as become an excellent communicator 和 analytical thinker. It will also prepare you for master’s level studies in business administration or related fields. Learn more about our 工商管理学士.

查看 工商管理学士 with a concentration in 市场营销 需求.

营销小

The 市场营销 minor will help you underst和 the core elements of marketing 和 the related fields of professional writing 和 graphic design. It will complement nearly any major you choose at Converse. Every business or organization values employees who are able to clearly articulate, 包括文字和图形, 他们的使命, 品牌或产品.

查看市场营销辅修要求.

课程 & 学术目录

市场营销中常见的职业是什么?

• 销售代表
• 品牌或产品管理
• 筹款和非营利组织管理
• 广告客户经理
• 公共关系专家

营销校友在做什么?

Our alumni are currently working for a wide variety of businesses or in local, 州政府或联邦政府. Some are also in graduate school or business school.

工作

• Export Customer 服务 和 Export Logistics Coordinator at Southern States Packaging
• Head 销售 manager at the Hitch 和 Tow in Aiken, SC
• 市场营销 & Communications Specialist 和 Associate Campaign Director for YMCA of Greater Spartanburg
• 市场营销 Assistant at Colliers International
• Dealer Relations Specialist at American Credit Acceptance
• Apex系统的专业招聘人员